Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Tokyo Olympics, Euro 2020 Sponsors Compete With Athletes' Brands
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Sports retailers competing for Olympics sales boost
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Kobe Bryant family renews partnership with Nike | Marca
Nike, not an Olympic sponsor, uses advertising that leaves no doubt what it refers to, The London 2012 Olympics Stock Photo - Alamy
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Nike avoids Olympic sponsorship restrictions
How Nike leveraged legal loopholes to surpass Adidas' brand popularity in the 2012 Summer Olympics
Do Olympic athletes get paid? How Olympians make money, explained | Sporting News Canada
Nike Pulls Out of Olympic Swimwear Battle
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike's Neon Shoe | Kerin & Hartley Marketing
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Nike set to become first major sponsor of Los Angeles 2028
Here's How Much Nike And New Balance Pay Olympic Medal Winners
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
Estonian NOC signs €2.7 million sponsorship deals for new Olympic cycle
Winter Olympics sponsors paid big money for the Beijing Games. So where are all the ads? | CNN Business
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Nike vestirá a los medallistas de Tokio con productos sostenibles - CMD Sport
